diffusion

a process by which an innovation is communicated through certain channels over time among the members of a social system

E.M. Rogers, Diffusion of Innovations, Free Press, New York, 1995. p.5

the third and final phase of the well-noted Schumpeterian Trilogy:

“invention(the generation of new ideas), innovation (the development of those ideas through to the first marketing or use of a technology) and diffusion (the spread of new technology across its potential market)”

BIM adoption: Conceptual structures http://bit.ly/BIMPaperA8

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