Business goals

Business goals drive organisational outcomes, helping to keep the focus on the company’s important short and long term priorities. The goals must be defined, understood, tracked, analysed, and measured to realise the possible gain. ^[1]

One of the tools which can help to communicate company’s goals is to prepare a mission statement, which is a roadmap that indicates what the organisation wants to develop into and provide transformation initiatives by setting a defined direction for its growth. The mission statement must be shared and promoted by everyone, from the top and mid-management down to technicians. The current impact of the digital technology on AEC industry influences the need of including the vision of BIM, regardless of whether the business profile is related to the delivery, operational or both phases of a built asset.  

Technology and BIM are often overlooked and not clearly defined. While planning long term strategy, the organisation can gain productivity improvements if the considered BIM implementation is in line with the whole company’s vision, not just the technical team or a personal ambition without consideration of business strategy. ^[2]

Operational objectives are short-term goals that are addressed by lower-level managers. Tactical goals are set by the middle managers, who concentrate on achieving the objectives. Organizational goals are the strategically set objectives that guide the efforts of the employees. ^[3]

[1] Arnold, J., 2020. The 3 Types of Organizational Goals You Need to Achieve Excellence [WWW Document]. (accessed 1.26.21).

[2] Taylor, J., 2017. A Vision of BIM [WWW Document]. Graitec Blog. (accessed 1.26.21).

[3] Organizational Goals – Definition, Types, Importance [WWW Document], n.d. (accessed 1.26.21).